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dc.contributor.authorSolomon, Michaelen_US
dc.contributor.authorNizan, Amiten_US
dc.date.accessioned2018-10-30T07:03:04Z
dc.date.available2018-10-30T07:03:04Z
dc.date.issued2009
dc.identifier.isbn978-0-9820430-2-8en_US
dc.identifier.otherHPU3160214en_US
dc.identifier.urihttp://lib.pyu.edu.vn/handle/123456789/2020
dc.description.abstractChapter 1: Meet SS+K: A Real Agency Pitches a Real Client. Chapter 2: A User’s Manual: Advertising, Promotion, and Marketing Essentials. Chapter 3: Advertising and Society. Chapter 4: Consumers and the Communications Process: SS+K Gets to Know Its Consumers. Chapter 5: Know Your Audience: SS+K Learns All About msnbc.com, Inside and Out. Chapter 6: Segment, Target, and Position Your Audience: SS+K Identifies the Most Valuable News Consumer. Chapter 7: Decide What You Can Afford to Say: msnbc.com Sets the Budget. Chapter 8: Create a Strategy: SS+K Puts Its Research to Use as the Agency Creates the Brief. Chapter 9: Choose Your Communication Weapons: SS+K Decides Upon a Creative Strategy and Media Tactics. Chapter 10: Plan and Buy Media: SS+K Chooses the Right Media for the Client’s New Branding Message. Chapter 11: Execute on All Platforms: SS+K Goes into Production Overdrive. Chapter 12: Make the Message Sell: SS+K Ensures that All Components Tell the Brand Story. Chapter 13: Launch! msnbc.com’s First-Ever Branding Campaign. Chapter 14: ROI: msnbc.com Decides if the Campaign Worked.en_US
dc.language.isoenen_US
dc.publisherThe Saylor Foundationen_US
dc.subjectBusinessen_US
dc.subjectManagementen_US
dc.subjectMarketingen_US
dc.subjectAdvertisingen_US
dc.titleLaunch! Advertising and Promotion in Real Timeen_US
dc.typeBooken_US
dc.size6,453KBen_US
dc.departmentEducationen_US


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