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dc.contributor.authorKluyver, Cornelis deen_US
dc.date.accessioned2018-10-30T07:03:56Z
dc.date.available2018-10-30T07:03:56Z
dc.date.issued2013
dc.identifier.isbn978-1-4533328-7-0en_US
dc.identifier.otherHPU3160202en_US
dc.identifier.urihttp://lib.pyu.edu.vn/handle/123456789/2045
dc.description.abstractChapter 1: Competing in a Global World. Chapter 2: The Globalization of Companies and Industries. Chapter 3: Generic Strategies for Global Value Creation. Chapter 4: Global Strategy as Business Model Change. Chapter 5: Target Markets and Modes of Entry. Chapter 6: Globalizing the Value Proposition. Chapter 7: Global Branding. Chapter 8: Globalizing the Value Chain Infrastructure. Chapter 9: Global Supply-Chain Management. Chapter 10: Globalizing the Management Mode.en_US
dc.language.isoenen_US
dc.publisherThe Saylor Foundationen_US
dc.subjectBusinessen_US
dc.subjectManagementen_US
dc.subjectMarketingen_US
dc.subjectGlobal Strategyen_US
dc.titleFundamentals of Global Strategyen_US
dc.typeBooken_US
dc.size1,759KBen_US
dc.departmentEducationen_US


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