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dc.contributor.authorLule, Jacken_US
dc.date.accessioned2018-10-30T07:05:15Z
dc.date.available2018-10-30T07:05:15Z
dc.date.issued2016
dc.identifier.isbn978-1-4533291-8-4en_US
dc.identifier.otherHPU3160232en_US
dc.identifier.urihttp://lib.pyu.edu.vn/handle/123456789/2079
dc.description.abstractChapter 1: Media and Culture. Chapter 2: Media Effects. Chapter 3: Books. Chapter 4: Newspapers. Chapter 5: Magazines. Chapter 6: Music. Chapter 7: Radio. Chapter 8: Movies. Chapter 9: Television. Chapter 10: Electronic Games and Entertainment. Chapter 11: The Internet and Social Media. Chapter 12: Advertising and Public Relations. Chapter 13: Economics of Mass Media. Chapter 14: Ethics of Mass Media. Chapter 15: Media and Government. Chapter 16: The Future of Mass Media.en_US
dc.language.isoenen_US
dc.publisherUniversity of Minnesota Libraries Publishingen_US
dc.subjectBusinessen_US
dc.subjectManagementen_US
dc.subjectMarketingen_US
dc.subjectCultureen_US
dc.subjectMediaen_US
dc.titleUnderstanding Media and Culture: An Introduction to Mass Communicationen_US
dc.typeBooken_US
dc.size41,902KBen_US
dc.departmentEducationen_US


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